Marketing Services

Bold Marketing Solutions is an integrated marketing firm that helps companies align their people and operational strategies with their marketing efforts — in a strategic, growth-focused way. We blend insight, strategies, tips and tools that maximize what Donna Anselmo identified in Marketing Demystified as the 7 Ps of Marketing: Products, Pricing, Placement, and Promotion, Planning, People and Positioning.

Ask us how we can help you succeed even in a tight economy.We will customize a marketing program to meet your special needs.

Market research

Competitive and industry analysis

Strategic planning

Brand design and brand support

Integrated marketing plans

Copy and creative services

Logo and trademark design

Professional development coaching

Internet marketing

E-mail and video messaging

Social media support

 
While best practices live on with good reason, the Internet and the proliferation of viral marketing have dramatically altered the playing field. While marketing begins with market research to validate your understanding of your marketing, success requires that your marketing message spreads like wildfire.

According to Rupert Murdoch, publisher of the New York Post newspaper and owner of Fox Network, today's digital savants no longer write letters to the editor, they now jump on the Internet and start a blog. The Internet has democratized the media and you can use that you your advantage.

When you are planning your own marketing campaign, think first about your purpose, identify your market, plan your message and then execute with impunity. Pay respect to the newest ways to spread information and connect with new markets. YouTube, FaceBook, and MySpace, not to mention LinkedIn and Plaxo, have changed the way people connect. So, when considering your marketing plan, plan to market socially as well. It's all the rage, and with good reason. Social marketing offers speed as well as the credibility of your viral relations. Add a social marketing plan to your marketing mix. But don't forget tried and true best practices.


One Great Marketing Rule of Thumb

As they say at CEO Space, "If it's not your genius, it's not your job." It is tempting to market yourself or to cut back on marketing (and training) in tight times. If marketing is your genius and you have time to focus on marketing tasks, by all means, have at it. But, don't give up on marketing because you have a tight budget. Learn what you need to know to market with less. There are many opportunities and advertising deals available today, if you only ask your ad sales reps.

History teaches that companies who advertise during a recession emerge victorious. So don't give up in tough times. Studies show that those advertisers gained more than 2.5 x the market share of companies who severely curtail their marketing budget during the last recession.



To keep your brand front and center during the current recession, keep on marketing, and figure out who can help you do well what you may not be able to do as well on your own. Look for freelance marketers, writers, web designers, who may be flexible on price and rigid on quality. Use your website  and blogsites to connect with prospective customers. That costs little more than your time. Offer great values to your own customers, so you will keep them coming back. There's a lot you can do. Start by believing in your company, and learning what you need to learn to overcome your fears and marketing resistance.

Advertising • Annual Reports • Blogs • Brochures • Corporate Identity Design • Customer Service • Drip Marketing Campaigns • Greeting Cards •  Newslettters • Podcasts and Vcasts • Professional Sales Proposals and Presentations • Staff Appreciation and Training • Trade Shows and Conference Exhibits • White Papers • You Tube • Membership Sites
 
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We welcome your thoughts, comments, requests and business.