Marketing Demystified

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$21.95

Quick Overview

This fast and easy 380-page marketing resource covers what novice and veteran marketers need to know to bring products to market, develop effective branding, and attract attention, and build loyal customers. 20 jam-packed chapterscover
Marketing’s Four Ps . . . plus three more—planning, positioning and people
Tactics for organizing a research-driven campaign
Strategies for leading a marketing team
Techniques for branding from the inside out
Case studies of marketing successes and failures
And more.
Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Marketing Demystified

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  • Marketing Demystified
$21.95

Details

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring real-world examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

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