Connect with the Media | See Your Name in Print | Influence Opinions | Manage Your Reputation

A Public Relations strategy is an essential part of a good marketing plan and helps you build positive relationships
with journalists, bloggers and other influencers with the power to shape opinions about your company. The right PR strategy can help your firm build a positive reputation and a sense of trust with the public, consumers, community groups and media.

We'll help you shape business messages, company messages and policy messages that positively influence opinion and create goodwill. We wrote about just that in Marketing Demystified, published by McGraw-Hill in 2010.

We'll help you develop a strong messaging platform, drive a consistent message through various marketing communications, and construct your messages so they will play well with various target audiences. At the foundation of all we do will be our concern for helping you reach your business goals with the kind of integrity that builds continuous positive regard in the eyes of the public—community leaders, consumers, alliance partners, vendors and member of the media—as well as internal groups, such as employees, investors, volunteers and key constituents.

Let us develop a custom plan for you:
• Market and Media Research
• Public Relations Message and Media Planning
• Journalist and Social Media Outreach
• Reputation Management
• External Marketing Communications: Press Releases, Annual Reports, Blog Articles, Corporate Biographies, Infographics
  Management Biographies, Booklets, Brochures, Fliers, e-Newsletters, Facebook Posts, LinkedIn Posts, Social Media Profiles,
  PowerPoint® Presentations, Sales Literature, Town Hall Meetings, and Crisis Communication
• Internal Communications: Employee Communications,  Employee Manuals, Employee Newsletters, Employee Recruitment
  and Orientation Materials, PowerPoint Presentations, "Town Hall Meeting" Support, and Crisis Communication
• Staff training in PR management


Expert to GoTM  Media Training with Broadcast Interview and Recording

Have you been a best-kept secret? Are you caught in The PR Catch 22*—if you’ve never been credentialed as an expert resource to the media, most journalists won't know why to interview you. Learn more here.

We can help! Schedule a consultation so we can personalize a program for you.


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